Founded in 1991, EVISU is named after the Japanese God of prosperity Ebisu.

In the beginning, only 14 pairs of jeans a day were created, each hand-painted with the now-famous seagull logo. As a result of EVISU, vintage denim caught the attention of the detail-obsessed Japanese fashion crowd. In today’s world, EVISU has gained critical acclaim and is embraced by both collectors and hipsters as one of the ultimate denim must-haves.

Despite phenomenal success, EVISU has remained committed to creating the highest quality products. It is this value that makes EVISU an icon in denim history.